My story
Hi, I’m Ali, and I’m not a fan of following traditional rules.
Maybe ‘other people’ do things a certain way; maybe it’s always been done that way; maybe there’s an expectation that it ‘should’ be that way. None of those things mean I, or you, need to do it that way.
I started bucking the norm pretty early. I took a year out to travel round the world between school and university. I spent a year teaching English in Sudan because I was terrified of becoming trapped in ‘corporate life.’ I worked for several years as a freelancer and then transitioned into running my own business and traveling while working remotely.
A life less ordinary
Travel & adventure
Travelled around the world alone, aged 18, before mobile phones or the internet ✦ Visited 70 countries ✦ Flew in helicopters over New York, Angkor Wat and Victoria Falls ✦ Went paragliding in Slovenia and microlighting over Victoria Falls ✦ Attended a convent school in Malta ✦ Volunteered in Jordan
Sport & physical challenge
Raced dragon boats in nine countries ✦ Ran half marathons in Tallinn and Cape Town ✦ Represented my country at six international sporting events ✦ Climbed Table Mountain 15 times ✦ Kayaked with dolphins, whales, seals and penguins ✦ Trekked through the rainforest
Bold life & career moves
Set up 3 businesses ✦ Freelanced for 6 years ✦ Worked remotely from 15 countries, 8 years before Covid made it ‘a thing’ ✦ Worked on a kibbutz in Israel ✦ Lived in Sudan for a year
Personal growth
Decided to stop being shy and became a confident person ✦ Learned to read and write Arabic ✦ Found my forever person ✦ Wrote a book
I send a weekly email to help you question the rules and assumptions shaping your life, get clearer on what you actually want, and take practical steps towards it. If you’d like to receive it, you can sign up here.
What other people say
“Speaking to Ali was like speaking to a career locksmith who was able to find the right key to the right padlock so that I could progress into the next stage of my career. Her relaxed approach and insightful questions helped me find my own solutions to challenges I didn’t even realise I was facing.”
“Sometimes we need someone to ask us a question that no one has ever asked. Ali challenged me in a way that no one else had done before. She unlocked something in my brain about the way the world can be. She showed me there’s a different world there, you just have to walk through the door.”
What can I do for you?
Are you feeling stuck? Restless? Or maybe just like something’s missing but you can’t quite put your finger on what? From the outside life probably looks fine, maybe even great, but you know there’s something more. I’ve been there. I know how it feels to want more out of life, to want to do things your own way, but to struggle with getting started.
That’s where I come in. I help people explore new possibilities, embrace uncertainty, find clarity, and take practical steps to create a life that feels more like theirs.
Whether you’re at a crossroads, chasing a dream, or just kind of wondering “Is this it?”, there’s a way forward, and you don’t have to figure it out alone.